Senior Digital Marketing Specialist

Design digital media campaigns aligned with business goals.Coordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts)Manage end-to-end digital projects.Analyze digital data to draw key recommendations around website optimization.Establish our web presence to boost brand awareness.Conduct social media audits to ensure best practices are being used.Maintain digital dashboard of several different accountssubsidiary.Ensure that the corporate brand message is consistent.Maintain a strong online company voice through social media.Liaise with Marketing, Sales, and Product development teams to ensure brand consistency.Suggest and implement direct marketing methods to increase profitability.Monitor ROI and KPIsStay up to date with digital media developments.Develop, implement, and manage our social media strategy.Define the most important social media KPIs.Manage and oversee social media content.Measure the success of every social media campaign.Stay up to date with the latest social media best practices and technologies.Work with copywriters and designers to ensure content is informative and appealing.Communicate with industry professionals and influencers via social media to create a strong network.Set up and optimize company pages within each platform to increase the visibility of the company’s social content.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the informationCollaborate with other departments to manage reputation, identify key players, and coordinate actions.Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action