Senior Marketing Executive

Develop marketing strategies for projects, including company websites and social mediaWork closely with the sales team on program development and implementationWorking knowledge of market research, surveys, and data analyticsAnalyze data to determine campaign efficiencyEnsure creative marketing materials undergo regular review and adhere to brand guidelinesDevelop and communicate marketing plans, campaign results and project recommendations to the senior management teamAssist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generationAnalyze existing marketing collateral with a critical eye to Identify and improve current processes when neededCreate, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIsAssist in the execution of marketing plans to reach the target audience through identified channelsCollaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels