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Senior PR Associate

Assist PR Manager in creating an annual plan and budget for the PR calendar and preparing and monitoring the plan’s budget.Implementation of the PR activities calendarManage media coverage effectively and timely:Open and maintain communication channels with the mediaMaintain regional and international media contactsArrange media coverage and press releases for all collections, features, events, and initiativesPrepare press releases for publicity and promotional purposesArrange interviews between the media and key designers or any company personnelMonitor the media’s coverage of the company both locally and internationallyDocument all of the above effectivelyMonitor potential opportunities for coverageAssist in developing all company communication material including company profiles, synopsis, etc…Update the company website with all news and editorialsImplement and co-organize company events and company’s participation in local and overseas eventsExecute all Azza Fahmy magazine photoshootsPrepare all PR tools, press releases, press kits etcProvide regular news updates to all AFJ employees and execute internal PR initiatives such newsletters.Work with all franchisee PR teams to execute the PR planCommunicate with PR agencies abroad and timely provide them with all necessary products and materialProvide external parties with the company’s products and necessary material for promotional usesResearch and execute designer collaborations as per strategic PR plan guidelines.Co-develop and execute the AFJ CRM systemCo-develop and execute the AFJ CSR systemProvide the PR Manager with all needed information, reports, analyses, and adequate advice and recommendations to support planning and decision-making for the Marketing & Sales department.Perform any other responsibilities assigned by the PR Manager.

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