– Be knowledgeable about current media channels and advertising options.
– Optimize ad exposure and competition while staying within budgets.
– Identify target audiences and plan media campaigns
– Compare and negotiate rates, ad space and airtime
– Optimize plans and budgets according to the best media mix
– Prepare schedules and adjust when needed
– Experiment with new platforms and channels
– Ensure ads are creative and displayed appropriately
– Monitor costs and return on investment (ROI)