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Digital Marketing Specialist

Maneuver digital marketing campaigns through all areas of the project life cycle.Clearly understand and implement digital marketing campaigns which fit client needs.Planning digital marketing campaigns, including web, email, social media.Maintaining our social media presence across all digital channels.Measuring and reporting on the performance of all digital marketing campaigns.Excellent knowledge of the technical process for the Ads in all social media platforms.Developing effective media buying strategies.Identify target audiences and plan media campaigns.Optimizing the plans and budgets according to the best media mix.Ensure ads are creative and displayed appropriately.Monitor costs and return on investment (ROI).Setting social media plans with marketing manager.Working with the team to brainstorm new and innovative growth strategies.Develop and monitor performance plans to include developing action plans based on daily, weekly and monthly analysis of all performance metrics .Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and updating websiteEnsure the website content creates a first class customer experience, while supporting Osmacom strategies and business prioritiesMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.Lead e-mail campaigns and execution of digital and related marketing campaigns.Research latest trends and best practices in the market/industry.Learn ,understand analyze & report the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan.Hands-on experience optimizing customer journey and improving website conversion rates to grow profitable revenueUnderstand the best practices for UI and UX for E-Commerce websites, applications, mobile, and desktopPlan, monitor, and execute ongoing company presence on social media (Instagram, Facebook, LinkedIn etc.)Launch optimized online adverts through Google AdWords, Facebook etc. to increase conversion and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.) to increase organic search visibility and ranking

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