Job: Senior Social media specialist in Maadi, Cairo

– Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

– Define most important social media KPIs

– Manage and oversee social media content

– Measure the success of every social media campaign

– Stay up to date with the latest social media best practices and technologies

– Use social media marketing tools such as Buffer

– Attend educational conferences

– Work with copywriters and designers to ensure content is informative and appealing

– Collaborate with Marketing, Sales and Product Development teams

– Monitor SEO and user engagement and suggest content optimization

– Communicate with industry professionals and influencers via social media to create a strong network

– Hire and train others in the team